Our story →Founder-Market Fit
Built by the community, not marketed to it.
On the investor scorecard, Founder-Market Fit is the single most-weighted dimension. A founder from the diaspora with lived relationship and cultural credibility scores a 10. Anyone else, a 4. There is no middle.
Soleil scores
10
/ 10 — Founder-Market Fit
Why this scores a 10
From Haiti, for the diaspora
I was born in Haiti. The Kreyòl jokes, the Sunday meals, the way a kompa song can fix a fight — that's not research for me. It's home.
Cultural fluency, not consultation
Kompa, zouk, Afrobeats, the cadence of a Caribbean love letter — Soleil's catalog and copy are curated by someone who grew up inside them.
Trilingual voice, native register
Kreyòl, French, English. Every prompt and ritual is written so a Haitian couple in Brooklyn or Montréal hears themselves — not a translated version of themselves.
The community is the moat
Diaspora couples will feel Soleil was built for them, not marketed to them. That's the difference between a wellness app and a cultural institution.
Investor scorecard snapshot
What would need to be true for a $100M+ outcome.
- Founder-Market FitHighest10
- Cultural DifferentiationHigh9
- Defensibility (trust moat)High9
- Market TimingMedium8
With founder-market fit locked at 10, the path to $100M is a distribution question, not an authenticity question. The hardest thing to build — trust with the community — is already on the balance sheet.